Cretaing and Marketing an MBA Program

January 6th, 2009 - ccbilllog.com - edit
  • Looking for research on how Business Schools create and market their MBA programs, existing and new programs. Thanks


  • Marketing an MBA program isn't much different from marketing any high priced service these days and it is very competitive. You might look at the marketing materials of some programs (just call and ask for their info), visit their websites (at least 80% of the market visits the website for info before inquiring), attend fairs and open houses, and see ads in such things US news and World Reports Guides. You can also look publications such as The Chronicle of Higher Education, University Business, and Currents which is published by the Council for Advancement and Support of Education.







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